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retail
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intro
intro
retail
retail
research
contact us
contact us
en
fr
fr
cz
cz
video

Smart display

Demonstrator

<p>To demonstrate our expertise in software development and electronics, we designed an intelligent cosmetic display. This project showcases our ability to blend design, interactivity, and advanced technologies to create an immersive and personalized customer experience.</p> <p>The display integrates several technologies:</p> <ul> <li>A <strong>touchscreen</strong> with a custom, intuitive, and aesthetically pleasing graphical interface,</li> <li><strong>Distance sensors</strong> to detect the presence of a customer in front of the display,</li> <li><strong>Addressable LEDs</strong> for dynamic and customizable light animations,</li> <li><strong>RFID readers</strong> to identify displayed products and trigger targeted interactions.</li> </ul> <p>A smooth and engaging interaction scenario:</p> <p>Customer detection: As soon as a customer approaches, the distance sensors activate the system.</p> <ol> <li><strong>Adaptive light animations:</strong> The LEDs respond in real time to the customer’s distance, creating an immersive visual atmosphere.</li> <li><strong>Visual experience:</strong> The customer can watch a video or presentation on the touchscreen.</li> <li><strong>Product interaction:</strong> When a product is picked up, the RFID reader instantly identifies it and displays a detailed presentation on the screen.</li> <li><strong>In-depth exploration:</strong> The customer can interact with the screen to access additional information, demonstrations, or personalized advice.</li> <li><strong>Data collection</strong> for real-time analysis of purchasing behaviors.</li> </ol>

Who are we?

Pioneers of experiential retail

SaShu we combine creativity, engineering, and technology to reimagine commercial spaces. Our expertise goes far beyond design.

  • Custom web application development.
  • Embedded software design for interactive experiences.
  • Electronic prototyping workshop to bring your ideas to life.

We don’t just imagine the future of retail. We create it.

What we do?

Create innovative technologies

Smart retail

In-store displays and points of sale must now integrate into a multichannel consumption strategy. The answer to this shift is Smart Retail.

Smart Retail is the integration of advanced technologies (IoT, AI, big data, automation, etc.) into points of sale to optimize the customer experience, improve operational efficiency, and enhance brand visibility.

The goal is to create smart, connected, and personalized commercial environments.

Web & embedded coding

We have a wide range of skills to implement Smart Retail:

  • Web technologies (JavaScript, React, Node.js)
  • Software for mini-computers: JavaScript (Electron), C++, Unity
  • Embedded programming with the PlatformIO framework

Prototyping

We have a small prototyping workshop equipped with:

  • A 3D printer,
  • A CNC milling machine,
  • A laser engraver,
  • All the necessary tools for fabricating and assembling electronic circuit boards (prototypes).

For everything else (wood, metal, plastic, etc.), we rely on our trusted partners.

SaShu for retail s.r.o.

Content: all right reserved - 2026

coding by Thibault Schubel-Drévillon

MIT licence

Github link

Mitsubishi Motors

Aménagement des dealers - 2018
Ukázka jednotné vizuální identity brandu v praxi. Pro Mitsubishi jsme lokálně implementovali nový design showroomů. Když skončí online vyhledávání začíná u dealerství cesta zákazníka. Jihlava je první showroom Mitsubishi v ČR, který se může pochlubit kompletně implementovanou cestou zákazníka prodejním místem, od prvního vzdáleného vizuálního kontaktu s showroomem až po slavnostní zážitek z nákupu vozu.